If I ask you to name a label for the above 2 lookbooks, what would you have said? Yes ladies and gentlemen, they are H&M's FW 2011 lookbook. I didn't get it right when I first saw it as well. Looks like the Swedish fashion house is looking for some repositioning. I am actually quite happy to see that as long as they are still affordable (can't price the products too low, think about the poor factory workers in India!).
I absolutely drool over the mens collection this season. That dark green checker blazer would be a perfect birthday present for my brother. And I'll subtly hint him about my Christmas present too. This is what siblings are for, right?
View his full lookbook here
View her ful lookbook here
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